THE CRISTAL WATER

Deep beneath the lush landscapes of the Otwock region in central Poland, a unique discovery was made—pristine spring waters that symbolize purity and health. This inspired the creation of a local water brand committed to exploring and sharing the natural bounty of this hidden underground source. Partnering with a renowned advertising agency in Krakow, the project aimed to showcase the water’s clarity, purity, and natural origin through a sleek, minimalist visual identity that emphasizes simplicity and transparency. From brochures and flyers to social media campaigns and vehicle branding, every element reflects the brand's core values of health and authenticity. As a prototype, this initiative not only introduced a new product but also set a benchmark for natural, eco-conscious branding rooted in the serene waters of Otwock, inviting consumers to experience the essence of nature’s untouched spring.