The Electric Scooter project is a cutting-edge electric scooter brand revolutionizing urban transportation with its sleek, modern design and affordability, making it the ideal solution for city dwellers seeking quick, eco-friendly mobility. As part of a strategic project, I had the opportunity to collaborate with a prestigious Cracow-based marketing and design agency to craft the brand's visual identity, including the logotype, brand book, social media campaigns, flyers, and brochures. Targeting a young, dynamic audience while also appealing to working professionals. The Electric Scooter stands out as a unique and innovative response to the city’s traffic congestion, offering a low-cost, efficient alternative for commuting from home to work or around town. This project not only exemplifies contemporary urban mobility solutions but also showcases the power of thoughtful design in positioning a brand at the forefront of modern city life.