THE LOGOTYPES & LABELS
A logo is a visual symbol or emblem that represents a brand, organization, or product, serving as a recognizable identifier that encapsulates its identity and values. A logotype, often referred to as a wordmark, focuses specifically on stylized typography to spell out the brand name, emphasizing textual elements to create a memorable impression. Label designs, on the other hand, encompass the visual and textual elements on product packaging, providing essential information while also reflecting the brand’s aesthetic and personality. Together, these design elements play crucial roles in brand recognition, communication, and consumer perception, each serving a unique purpose within the broader scope of visual branding.